Privacy policy

Privacy Policy

Last updated: September 28, 2026

This Privacy Policy describes how Common Thread (the "Site", "we", "us", or "our") collects, uses, and discloses your personal information when you visit, use our services, or make a purchase from our website or otherwise communicate with us regarding the Site (collectively, the "Services"). For purposes of this Privacy Policy, "you" and "your" means you as the user of the Services, whether you are a customer, website visitor, or another individual whose information we have collected pursuant to this Privacy Policy.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you agree to the collection, use, and disclosure of your information as described in this Privacy Policy. If you do not agree to this Privacy Policy, please do not use or access any of the Services.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on the Site, update the "Last updated" date, and take any other steps required by applicable law.

How We Collect and Use Your Personal Information

To provide the Services, we collect and have collected over the past 12 months personal information about you from a variety of sources, as set out below. The information that we collect and use varies depending on how you interact with us.

In addition to the specific uses set out below, we may use information we collect about you to communicate with you, provide or improve the Services, comply with any applicable legal obligations, enforce any applicable terms of service, and to protect or defend the Services, our rights, and the rights of our users or others.

What Personal Information We Collect

The types of personal information we obtain about you depends on how you interact with our Site and use our Services. When we use the term "personal information", we are referring to information that identifies, relates to, describes, or can be associated with you.

Information We Collect Directly from You

Information that you directly submit to us through our Services may include:

  • Contact details: Name, billing address, shipping address, phone number, and email address.
  • Order & Group Distribution details: Recipient full name, designated school or group pickup location, homeroom/teacher/grade details, and payment confirmations.
  • Customer support details: Information you choose to include in communications with us (such as inquiries regarding presales, custom orders, or delivery support).

Information We Collect about Your Usage

We may also automatically collect certain information about your interaction with the Services ("Usage Data") using cookies, pixels, and similar technologies ("Cookies"). Usage Data may include device information, browser information, network connection details, IP address, and interaction metrics with our Site.

Information We Obtain from Third Parties

We may obtain information about you from vendors and service providers who collect information on our behalf, including:

  • Companies that power our store infrastructure, such as Shopify.
  • Our payment processors, who securely collect payment details (e.g., credit/debit card information, billing address) to process payment and fulfill your orders.

How We Use Your Personal Information

  • Providing Products and Services: Processing payments, fulfilling custom group and presale orders, arranging for local school/group delivery or home shipping, and managing transactions.
  • Marketing and Advertising: Sending promotional updates, new collection releases, or group presale announcements via email or text message where permitted.
  • Security and Fraud Prevention: Detecting and preventing fraudulent or unauthorized activity.
  • Communicating with You: Providing ongoing customer support and order fulfillment status updates.

Cookies & Tracking Technologies

We use Cookies to power and optimize our Site and Services (including remembering your preferences and running analytics). For information regarding cookies used by Shopify, please visit Shopify Cookie Policy.

Our website recognizes the Global Privacy Control (GPC) signal to honor opt-out requests for targeted advertising where applicable.

How We Disclose Personal Information

In certain circumstances, we may disclose your personal information to third parties for valid business operations, including:

  • Fulfillment and service providers (such as IT management, payment processors, customer support, and delivery/shipping partners).
  • Business and marketing partners to provide services and tailormade advertising.
  • Legal or regulatory compliance authorities when required by law.

Children's Data

The Services are not directed to children, and we do not knowingly collect personal information directly from children. If you are a parent or guardian and believe your child has provided us with personal information, please contact us to request deletion.

Security and Data Retention

While we implement reasonable safeguards to protect your personal information, no security system is completely impenetrable. We retain personal information for as long as necessary to fulfill order requirements, resolve disputes, maintain tax/business records, and comply with applicable laws.

Your Rights & Preferences

Depending on your location, you may have rights regarding your personal information, including the right to access, delete, correct, or port your data, or opt-out of promotional communications at any time by using the "unsubscribe" link in our emails.

Contact Us

Should you have any questions about our privacy practices, this Privacy Policy, or if you would like to exercise any of your data privacy rights, please contact us directly: